Budget-category Travelodge is one of the top UK hotel chains, with over 500 properties in the UK and Ireland. A little grandstand of a detour to start. It’s a pity that there are so few rigorous reviews of low-cost (and in particular low-cost chain) hotels. Cheap hotels come in all sorts of different forms, some wretched, others absolutely lovely. It’s a mistake to think that inexpensive hotels don’t deserve attention. Every hotel deserves an evaluative scheme no matter the price-point. The key is to develop an appropriate metric for the hotel in question.
With a budget chain like Travelodge, the key is quite straightforward. Is the hotel appealing? Does it have an aesthetic that is warm and welcoming versus stultifyingly generic? And is it worth the nightly rate?
The Travelodge revamp is in fact quite appealing. The beds are king-size and comfortable and the duvets are fluffy. The colors are understated – a warm blue on the walls, a gray, rust, and blue striped blanket motif repeated on window curtains. Bed units and desks match, in a modern wood laminate. Blue floor carpet is patterned. Room chairs capture the blue and red of the overall pattern.
Bathrooms are nothing unusual, though the absence of toiletries of any sort (barring one tiny bar of soap, perched on top of two plastic cups) is notable. This trick, which I associate more with hostels than hotels, obviously saves money. But I wonder how much it would cost to install a wall-mounted liquid soap dispenser.
The fact is that mine was a pleasing room. Perhaps it’s just the newness of the scheme, but this was a warm and inviting room with, most crucially, a very comfortable bed.
Over breakfast (not included in the nightly rate, and nothing to write home about either) we tried to come up with a way to describe our night away, a mere half-mile from home. We came up with “mini-venture.”
Most crucially there’s the matter of nightly rate. I booked a room at the same hotel in late July, with a week’s advance notice, for a relative. It cost £120 for the night with just a week’s lead-time.
I asked the very nice publicist who set up my stay to talk to Travelodge about the hotel’s nightly rate. I was told that the starting rate is £39. Travelodge was unwilling to offer any additional rate range. So I researched rates over the next six months. I didn’t find any £39 rates, but I did find some £49 nights, as well as a handful of £100+ nightly rates.
Viewed on its own terms, the new Travelodge is a fine product, but I wouldn’t want to pay more than £75 for a night at a Travelodge in London. And I'd try to remember to bring shampoo.
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