Ryanair: Site vs. Print

Last week I flew Ryanair between Stansted and Newquay. It was the typical Ryanair experience, though at least the flight attendants weren't exuding disaffected distance or discussing their health problems whilst wheeling the refreshments cart down the aisle.

Looking over the in-flight magazine, I was surprised by the utter lack of unwitty, aggressive snark so common to Ryanair's news releases. This was the first time I've read the Ryanair in-flight magazine in at least a year and a half, and I was pleasantly surprised. There were pithy destination guides, a look at fashion in Stockholm, a very interesting article on foraging for food, and a story on Lodz. The production level and the absence of witless, gratuitous snark were both miles from Ryanair's weird press release strategy, which appears to prioritize the act of starting fights over all else.