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June 20, 2008

London's Free Afternoon Dailies

Every weekday afternoon and evening in London, the free newspaper war is on. Copies of two free papers, London Lite and thelondonpaper, are passed out in enormous volume by uniformed representatives at innumerable crowded spots across London.

With their soft news coverage, the two are strictly commuter reading material, though their snappy celeb tidbits are well done. Yesterday's photos in London Lite of Pixie Geldof rolling a cigarette and of Alesha Dixon smiling her ass off in the back seat of a convertible Bentley are representative of the tenor of the publication's coverage of local celebrities.

The best feature of all is thelondonpaper's "24 hrs in pictures," which graces page two of the newspaper. Yesterday's photo of Boris Johnson and Wednesday's pic of Denise van Outen were both snapped earlier on their publication days. The same-day shots make the feature feel extremely current. In turn, the feature imbues countless commutes with a sense of random immediacy.

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